Digital Trade Analysis

Digital Commerce

We use actionable data and AI-powered methodologies to gain insight into how your products are presented in digital commerce.

What is Digital Trade Analysis?

Like trade marketing activities in physical stores, there is digital trade marketing. In this case, the information is collected from digital environments such as digital stores or e-commerce, in order to obtain information regarding the presence of products in this specific channel.

What does Digital Trade Analysis bring to your organization?

Digital Trade enables the daily collection of information of own and competitor’s products, for companies to count on relevant KPIs to anticipate and improve customer’s shopping experience across different digital channels.

This information impacts on a web platform from which the audited KPIs can be monitored, being possible to have a detailed mapping of SKUs by store. Get full access to the information under different formats, Dashboards and customized reports.

KPIs:

Assortment

It allows monitoring the product portfolio sold in each digital store, based on the definition of an ideal assortment. Be aware of the performance and evolution of that defined assortment by store and identify business opportunities to increase your brand’s sales and market share.

Availability

Know the availability of your products in digital stores and avoid the loss of sales due to “out of stock” or “unavailable” for purchase.

Get shortage alerts, compare availability vs. out of stock by store and monitor broken links.

Prices

Keeping track of pricing dynamics of different e-commerce platforms is vital to manage your business.

Through Digital Trade Analysis you would be able to:

Monitor price of own and competitors SKUs
Identify price deviations vs. strategy and recommended prices
Audit online vs. recommended price
Count on historical prices evolution data by SKU and store

Rating & reviews

Rating
It allows you to understand consumer perceptions of your brand and products by monitoring buyer reviews. It facilitates detailed monitoring by store and SKU and gets Promoter, Neutral or Detractor average product classification.

Reviews
Understand the perception of consumers in relation to your brand and products, by monitoring shoppers’ comments on purchased products and/or shopping experience, in addition to obtaining quantitative info based on those comments.

Product description and content

Knowing the status of product’s execution at in store level is possible by validating certain key pillars:

Product name
Main image
Secondary images
Product description

Check and monitor key info about your brand and products and how they are presented in different e-commerce portals not to lose sales and be competitive.

Share of Search

Get Share of Search within each store and analyze the presence and positioning of your brands based on keywords searching.
With our Digital Trade Analysis solution it is easy to monitor the evolution of the search participation indicator, keep track of the performance ranking of the store and have the information grouped by keyword and store.

Help Desk:

One of our customers most valued differentials is our Help Desk support, that provides assistance when questions or concerns may arise, regarding the use of our solution. GU Trade provides assistance to all users through a specialized and professional team, committed to respond quickly.